XCMG NEWS

China Power! XCMG Road Machinery dominates the Cambodian market with 50% market share!

Recently, the opening ceremony of the Rehabilitation Project of National Highway No.11 in Cambodia was held in Prey Veng Province. The Rehabilitation project is supported by the Preferential Export Buyer's Credit Program by the Chinese Government. Cambodian Prime Minister Hun Sen and China's ambassador to Cambodia Xiong Bo along with thousands of local citizens attended the ceremony. XCMG Road Machinery attended the ceremony as the only road machinery brand to help local road construction.


The Ceremony Site


The Highway No.11 is to be constructed by China Road and Bridge Corporation spanning 96.48 kilometers to connect Prey Veng and Tbong Khmum Province of Cambodia and run through Highways No.1, 7 and 8 to be an important part of the central highway network of Cambodia. China's ambassador to Cambodia Xiong Bo said the road can bring tangible benefits to the local people and enterprises and it is a road to wealth and happiness.


XCMG Road Machinery attended the ceremony


From 2014 when XCMG entered the Cambodian market, XCMG Road Machinery gradually replaces a monopolistic brand and reached up to 50% in market share to dominate the Cambodian market, becoming the Chinese brand with the highest market share in the road machinery



Municipal construction of Highway No.1 in Phnom Penh, Cambodia

XCMG double steel wheel roller had excellent performance on asphalt pavement, and was frequently praised by the local people


GR190 land leveler specially designed for overseas market by XCMG Road Machinery


The site construction of XCMG pavement maintenance truck drew the attention of a crowd of onlookers from the construction party


XCMG's complete road machinery helped the local road construction in Cambodia


In exploiting overseas markets, XCMG always adheres to both self-improvement and market development under the guiding principle of providing clients with "road machinery construction solutions of whole process, whole value chain and whole life circle" to investigate demand, experience, using habits of clients to make "customized "version of XCMG road machinery. Global arrangement is actively promoted by continuously improving global marketing and service concept, dividing target markets, and focusing on "post-market" construction based on the "localization strategy". We will spare no effort to shape and improve the international brand influence of XCMG while greatly improving export performance to show the world "China power".