“Beep!” with this loud whistle, over 100 excavators glowing with orange hue set off from the factory to North America, announcing XCMG’s determination to capture the international high-end markets.
“Under a blue clear sky, rows of steel arms are stretching out.” On June 19, the departure ceremony of the order export of XCMG excavators to North America was officially opened. Liu Jiansen, Vice President of XCMG Machinery and General Manager of XCMG Import and Export, Song Zhike, General Manager of XCMG Excavator BU, Yu Aijun, Party Secretary, Zhang Lei, Deputy General Manager and Gao Ming, General Manager Assistant as well as more than 500 staff witnessed this launch.
Liu Jiansen delivered a speech
“North America market has been known for its high entry threshold and strict requirements. The fact that XCMG excavators can be exported to North America proves the outstanding quality of XCMG products again,” confidently stated Liu Jiansen, “In seizing a share of international market, XCMG excavators will, abiding by a product principle of ‘Advanced Technology and Long Duration’, win a good reputation for the products made in China world-wide.”
Song Zhike declared the setoff
Showing Strength in North America
North America, a grinding stone for hydraulic excavator brands, has gradually applied EPA Tier4F Emission Standard since 2017. Its emission limits for PM and NOx are 10 times less than those in China, and it holds higher requirements for versatility: 80% of the equipment for machinery have to be “all-in-one”…
“To better suit the local market, our engineers worked on the front line. It took them 2 years to finally build a premium model that is tailored to local applications. It is a most advanced product facing toward North American market,” introduced Dong Yuzhong, Product Designer of XCMG Excavator Engineering Center.
The high-end products of XCMG for North American market apply high-pressure common-rail EFI Engine that meets the emission requirement of North America’s EPA Tier4F, and thus are able to have the best control of fuel injection. DPF+EGR system is added to effectively reduce the emissions of PM and NOx; meanwhile, the multifunctional machinery control system is equipped to realize the convenient switch of multiple machines and tools, thus perfectly satisfying the market requirement for energy-efficient, environmental-friendly and all-in-one machines.
North America and other high-end markets are also featured with pursuing the maximized comfort and economy of the equipment. XCMG Excavator does an equally good job in this respect. The cab is qualified for professional certification which are not only equipped with seats whose height can be adjusted with the driver’s weight, but also high-power air conditioner with multi-duct stereo air supply system as well as advanced sound system. Besides, their overall noise level is 3 to 5 dB lower than that of China market, providing operators with comfortable environment. Their working devices apply copper-based ball mill bearing with a lubrication cycle of 200 hours. The super-long maintenance makes them both economical and convenient to use.
Overseas Layout to Show the World China Power
While manufacturing products on the principle of “Advanced Technology and Long Duration”, XCMG Excavator pays equal attention to the establishment of spare part system serving North America. In recent years, the company is joining hands with XCMG Import and Export to explore this high-end market. Now a sound management system integrating marketing, sales channel, product, service and spare part management is up and running, with over 100 sales service networks covering the whole market.
XCMG excavators are gaining momentum in North America. They can be seen busily working in various municipal and infrastructure constructions like port, dock, railway and highway as well as all kinds of mining operations.
“Leading the export of China’s mining machinery brands and constantly expanding market share in developed countries.” From January to May of 2019, the export of XCMG excavators increased by 117% year-on-year, much higher than the export growth of the industry. And their sales in North America increased by 4.6 times year-on-year. In one word, XCMG excavators are gaining favor and trust from more and more customers from overseas high-end markets.