XCMG NEWS

Flying start in 2018-XCMG polishes China's largest super tonnage loader export brand


Recently XCMG Super Tonnage Loader Intelligent Manufacturing Base has been festive, with bulk orders pouring in. On January 12, the Export Delivery Ceremony of XCMG Super Tonnage Loaders was held. All exported products were 7t-12t loaders including tens of units of LW1200K (China's largest tonnage loader), with a total value of more than 100 million yuan. The dispatch boomed the industry and consolidated XCMG's status as China's largest loader brand.



Among more than 200 attendees were leaders including Wang Qingzhu, Vice President of XCMG and General Manager and Party Secretary of XCMG Earth-Moving Machinery Business Unit; and Ma Xiaokou, Vice General Manager of Xuzhou Construction Machinery Group Import & Export Co., Ltd.; as well as employees of XCMG Earth-Moving Machinery Business Unit.

 

XCMG Earth-Moving Machinery Business Unit has constantly achieved breakthrough in high-end, high-tech, high-added-value and large-tonnage products, in response to the important historical conclusion that China's economy is entering a stage of high-quality development made at the 19th CPC National Congress and the national policy of pushing Chinese industries towards the medium & high end of global value chain.


Wang Qingzhu, Vice President of XCMG and General Manager and Party Secretary of XCMG Earth-Moving Machinery Business Unit delivers an address


XCMG large tonnage loaders enjoy a great fame in major domestic ports and mines, can replace import products and hold a market share of more than 30 percent. This time XCMG won an international order worth 100 million yuan, giving a strong voice on behalf of China's equipment manufacturing in the international high-end loader market. At the delivery ceremony, Wang Qingzhu, Vice President of XCMG and General Manager and Party Secretary of XCMG Earth-Moving Machinery Business Unit expressed his full confidence in the market prospect of XCMG large tonnage products.



Guests cut the ribbon for the delivery ceremony


Tens of XCMG large tonnage loaders start off


Focusing on global large tonnage operations

In 2017, XCMG Loader achieved export growth of 66 percent and a share of nearly 30 percent in the overseas market, retaining its status as China's largest loader exporter for the 28th consecutive year.


Ma Xiaokou, Vice General Manager of Xuzhou Construction Machinery Group Import & Export Co., Ltd. delivers an address


Ma Xiaokou, Vice General Manager of Xuzhou Construction Machinery Group Import & Export Co., Ltd. looked into the future of the overseas market of XCMG Loader at the delivery ceremony. "In 2017, XCMG Loader kept achieving new breakthrough and brilliant results in overseas sales. At the beginning of 2018, the batch export marks a significant milestone in the high-end and international development of XCMG loading equipment," said him.



As a construction machinery manufacturer with the longest history and most complete series, XCMG is an enterprise with the most tremendous industrial deposits and R&D strength, as well as a market player with the most solid industry chain system. With inherent advantage, through unremitting efforts, XCMG Loader has transcended itself constantly.


An extreme cold challenge of LW600KN loader in the Antarctic research station


LW1210K loader operates in good conditions in the Arctic Circle for 20,000 hours


 DL900A wheel dozer, a "fighter" in the extreme cold of Russia



LW1200KN loader works against wind-blown sand in Mongolia


LW900K loader challenges the extreme heat and cold of Mongolia

 

Over the past year, more and more XCMG large tonnage products represented by 6t-12t loaders have appeared in extreme working conditions abroad. At a temperature of minus 50 degrees Celsius in the Antarctic Pole, the stability and cold resistance of XCMG LW600KN loader surprised the research station; in the Arctic Circle in Russia, XCMG LW1200K loader and DL900A wheel dozer operated in good conditions for more than 20,000 hours without a stop; the outstanding performance of XCMG LW1200KN loader and LW900K loader amazed locals in sandy Mongolia. With leading technologies and long endurance, XCMG Loader is competing with European and American brands in the global market.


Going global under the "Belt and Road" Initiative

China's construction machinery industry continued to recover in 2018. Good expectation of the global economy, basic judgment of stable market growth and long optimism about the "Belt and Road" Initiative have boosted XCMG's performance in China's loader industry, especially in the export market.

 

XCMG has exported products to nearly 180 countries and regions, and kept winning new and large orders in "Belt and Road" markets including Vietnam, Oman, Indonesia, the Philippines and Saudi Arabia, as well as Africa and South America.


Nearly 300 XCMG loaders are exported to Russia and the Middle East in batches


Largest forest machinery delivery ceremony ever in China's loader industry


XCMG large tonnage loaders are exported to Central Africa in batches

 

"XCMG Loader will not only win by scale, but also by technology, quality and large tonnage products. In the future, XCMG Earth-Moving Machinery Business Unit will advance the strategy of 'high end, high technology, high added value and large tonnage' more steadily, implement the golden standard of 'Leading Technology, Everlasting Products', and promote the globalization of China's loader industry," said Wang Min, Chairman of XCMG Group who encouraged XCMG Earth-Moving Machinery Business Unit.


Though XCMG Loader has kept taking the fields occupied by competitors by its insight into the market and consumers and its persistent innovation in technologies and marketing models, General Manager Wang Qingzhu said, "We can not slack off when the market goes up and the enterprise rises, but should achieve new success and go on a new journey."