Mongolia is a country with animal husbandry and mining as its main economy. Its geological structure is complex. The seasonal temperature changes greatly, and the annual temperature difference reaches 90 degrees. The grassland, Gobi, and desert are boundless. Under the wind and sand, there is the most important economic source of Mongolia, the coal deposit. The Mongolian coal reserves are about 25.8 billion tons, ranking among the top ten in the world.
Fighting against Mongolian Gobi
A lot of coal mines in Mongolia are open pit, and large-tonnage loaders are indispensable construction machinery. However, for a long time, Mongolia’s large-tonnage loader market has been monopolized by European and American brands. As those brands cannot be combined with local conditions subject to their inherent configuration and service policies, Mongolian users are troubled by the product performance and service efficiency.
XCMG is unstoppable even in harsh working conditions; XCMG faces difficulties in tough environment.
As a close neighbor of Mongolia, China has more similar working conditions and construction methods. Among state-owned brands, XCMG is also better in response to the users demand and service support efficiency. Supported by strong products, technical strength and service capabilities, XCMG opened the door to the Mongolian large loader market.
The first XCMG LW1200KN loader in this mining area was stationed in October 2017 to transfer and screen coal powder. In April 2018, the mining area ushered in the second LW1200KN. In addition to daily operation, it also shapes and stacks coal power. The two LW1200KN work to complement each other, and the busy “Chinese brothers” have long been known by the local people.
In the morning, the loader has been inspected by drivers and will start a day-long operation.
At present, the third XCMG LW1200KN has been delivered to the construction site in the form of spare parts due to its huge complete machine. It has been assembled by XCMG professional technicians in 3 days. The LW1200KN is customized according to the requirements of special working conditions. It adopts an oversized bucket with a capacity of 12 cubic meters. Each bucket can transfer about 13 tons of coal powder, with higher work efficiency.
Visiting Mongolian customers
After 10 hours of commissioning, the third LW1200KN officially joined the production line. Its super capacity, super-high work efficiency and strong overload capacity make it unique in the mining area. The three XCMG LW1200KN loaders will also become the backbone of production and transportation in the mining area. A few days later, the fourth XCMG LW1200KN will also arrive, which means Chinese loader brand will fully replace the European and American brands in the mining area.
It is only the beginning. Since then, Mongolian customers who quite recognize XCMG’s large loaders has continued to deepen cooperation with XCMG. At this point, the situation that the European, American and Japanese brands monopolize the Mongolian large loader market has been shaken, and XCMG has become the most vigorous force.
In the future, with the continuous development of economic exchanges between China and Mongolia, XCMG products will further enhance their local influence and market position, and more “XCMG Golden” products will shine on this vast land.
Taking the advantages of the “Belt and Road”
The “Belt and Road” covers a vast area, becoming the largest and most vibrant area in the world
Mongolia is only a microcosm of XCMG’s globalization strategy. Taking advantage of the “Belt and Road” Initiative, XCMG seized the opportunity to recover the construction machinery market, and actively participated in the construction of countries along the route.
The “Belt and Road” XCMG Wheel Loader Global Service Promotion
XCMG product has become a standard configuration in more and more areas and key projects, and a proof of engineering quality and efficiency. With the continuously improved technology, and all-around sales outlets and product promotion, based on the “advanced technology and long duration”, strategy of “high end, high added value, high reliability and large tonnage”, and “whole-journey golden service”, XCMG loading machinery is constantly delivered to the world.
Up to now, XCMG products have basically covered the “Belt and Road” region, especially the key markets. The market share of XCMG loading machinery is climbing. According to the local users, XCMG has become the most recognized Chinese brand and a “tool” for competing with international brands.