Cooperation and Innovation to Win-Win: XCMG Holds a Successful Overseas Market Strategy Seminar in 2016

On Nov. 23, 2016, the 5th XCMG Overseas Dealer Conference is grandly held in Shanghai, China, and representatives from XCMG and more than 400 dealers from more than 70 countries gathered to discuss the development strategies.

At the annual conference, XCMG sums up its overseas operations and makes in-depth interpretation on its overseas development strategy planning, service and spare part policy, promotion of new products and others. In addition, excellent overseas dealers share their successful operating experience and give feedback on and discuss at a professional level the regional markets, products and localized services.

Addressing by Mr. Wang Guiqing, Vice President of CCCMB

In his address, Mr. Wang Guiqing, vice president of China Chamber of Commerce for Import and Export of Machinery and Electronic Products, points out that “as leader in China’s a construction machinery industry, XCMG has always kept its vanguard role, reform and innovation and is brave to climb the ‘Everest’ of construction machinery, speed up its global manufacturing base layout, localize product research and establish service and spare part system and information system; It shows the world the strong strength of a Chinese Brand!”

Addressing by Mr. Sun Jianzhong, Vice President of XCMG, Chairman of XCMG Import and Export Co., Ltd

In hisaddress, Mr. Sun Jianzhong, vice president of XCMG and chairman of XCMG Import and Export Co., Ltd, points out that since 2012, the global economy has continued to decline, the development speed of emerging economies has been slowing down and in particular, the Chinese economy has entered the "New Normal", which seriously affect the development of construction machinery industry, leading to sustained downturn in the industry. Nowadays, the downturn has not yet bottomed out. Construction machinery industry is facing a global economy different from the past and is facing huge challenges. Sun also stresses that both opportunities and challenges exist side by side —in the economic downturn, we can still see the accelerated industrialization in Africa, the economic recovery of European and American economies represented by the United States, the speeding-up growth of emerging economies in Southeast Asia, and the accelerated implementation of China’s inspiring "One Belt and One Road" strategy. All these are opportunities that XCMG needs to work together with dealers to get poised to seize for achieving win-win situation.

Reporting Overseas Strategy by Mr. Liu Jiansen, Assistant to President of XCMG, GM of XCMG Import and Export Co., Ltd

Reporting Service Policy by Mr. Ma Sulian, Deputy Secretary of Service and Spare Part Department of XCMG Import and Export Co., Ltd

At the conference, dealers say that XCMG is a responsible enterprise. In the years of cooperation with XCMG, regardless of the industrial situation, booming tough, XCMG has never stopped supporting the dealer. In aspects of product localization, financing, training, services and spare parts, XCMG has always placed the needs of customers and distributors in the first place. As a synonym for China's construction machinery brand, XCMG is increasingly recognized and welcomed by customers around the world.

In recent years, XCMG constantly strengthens supporting dealers and strives to enhance its ability to provide the global after-market services. In 2015, as a responding to China’s "One Belt and One Road" strategic call, XCMG has carried out overseas service activities in 26 countries, such as free equipment testing, maintenance, personnel training and other services for overseas customers, which received customer's praise. And in 2016, XCMG has cooperated with Sinopec to develop and launch the special oil for XCMG, which provides genuine oil for the hundreds of thousands of XCMG equipment around the globe.

Taking the theme of “Cooperation and Innovation to Win-Win”, the successful holding of this conference indicates that XCMG and its overseas dealers are cooperating further and working together for exploring new cooperation model and making XCMG a world famous brand. XCMG will work together with its global dealers to provide customers around the world with better products and better services and to achieve win-win situation!