In February, XCMG Earthmoving Machinery “10 Thousand and 100 Million” strategy was greatly implemented in the overseas market. In the Indian market, we obtained an order of 100 loaders, wherein, 50 units have been dispatched. This order provides a strong driving force for work resumption.
XCMG Earthmoving Machinery “10 Thousand and 100 Million” Global Service, Indian station
In 2015, India started its railway network design and investment of USD 137 billion for the next five years and vigorously developed its infrastructure construction to promote the rapid economy growth. A huge population base and a strong infrastructure development demand enable the Indian construction machinery market to become a rising Colossus, which draws the attention of global construction machinery personnel. XCMG, of course, will never miss this opportunity.
Meeting the demand, wining the market’s favor
The 100 XCMG loaders exported to India cover LW300FV, ZL50GV and other mainstream models in the Indian market and are used for bulk cargo load & transport, mining, coal and mixing plants in ports. At present, 3-ton loaders are mainly demanded in the Indian market. This demand has declined while 5-ton loaders will gradually be mainly demanded in the future.
A head of an Indian mixing plant, who bought XCMG ZL50GV again, said: "What strikes me most is that XCMG ZL50GV is energetic, flexible in operation, and low in fuel consumption.”
Since starting to pioneer the Indian market, XCMG has followed the local market demand, listened to customer feedback, continuously upgraded product performance, focused on driving experience, and helped customers obtain higher work efficiency by reducing operator’s fatigue. XCMG, relying on its high-quality products that highly matched with the local market, won orders again and again.
Indian customers valued XCMG loaders “high power, fuel saving, fast speed, wide vision, comfortable driving”.
Considerate service, users worry-free
High-quality products draw customers’ attention while golden services keep the customers. In the overseas market, service is always most concerned by local customers. XCMG should join hands with local dealers to establish a spare parts store and reserve common parts, vulnerable parts, transmission, axles, engine components and other core spare parts. Service engineers are on standby by 24 hours each day. XCMG, using sufficient spares reserve and fast & effective services, firmly consolidated the post-market.
XCMG has exported tens of thousands of equipment to India, making positive contributions to local construction.
Under the guidance of the internationalization strategy, various industrial sectors of XCMG are actively expanding overseas markets. XCMG products widely welcomed by customers are becoming the first brand in the Indian market.