Product:
Model:
Serial No.:
I. Customer Information
Company:
Address:
Contact Person:
Post Code:
Tel: Fax: E-mail :
II. Product Information
What are XCMG’s products that were purchased or used by you or your company?
III. Evaluation of Satisfaction
The following are very simple questions, please click“√”on related number or“□”for what you think is the appropriate evaluation for each question.
(1) For integrating factors, such as product, service, promotion and price etc, what do you think of the whole image of XCMG brand?
Very good 10 9 8 7 6 5 4 3 2 1 Very bad
(2) Do you think that XCMG’s products (performance, reliability, price, service and brand etc) have outstanding advantages in your opinion?
Very good
10
9 8
7
6
5
4
3
2
1
Very bad
(3) Before you purchase or use XCMG’s products, based on your information, do you think XCMG’s products can meet your requirements?
Very good 10 9 8 7 6
5 4 3 2
1
Very bad
(4)Before you purchase or use XCMG’s products, do XCMG’s products often have breakdowns based on what you have learned?
No breakdown 10 9 8 7 6 5 4 3 2 1 Frequent breakdown
(5) Before you purchase or use XCMG’s products, how about the pre-during-after sales service based on what you have learned?
Very good
10分 9
8 7 6 5 4 3 2 1 Very bad
(6) In view of all the above-mentioned factors, before you purchase or use XCMG’s products, how do you think about the overall quality of XCMG’s products?
Very good
10 9
8 7 6 5 4 3 2 1 Very bad
(7) After you purchase or use XCMG’s products, how do you think about the appearance quality of XCMG’s products?
Very good
10 9
8 7 6 5 4 3 2 1 Very bad
(8) After you purchase or use XCMG’s products, how do you think about the comfortability of operation on XCMG’s products?
Very good 10 9 8 7
6 5 4 3 2
1 Very bad
(9)After you purchase or use XCMG’s products, how do you think about the quality of electrical system of XCMG’s products?
Very reliable 10分 9分 8分 7分
6分 5分 4分 3分 2分
1分 Very bad
(10)After you purchase or use XCMG’s products, how do you think about the quality of hydraulic system of XCMG’s products?
No leak 10
9 8 7
6 5 4 3 2
1 Serious leak
(11)Do XCMG’s products you purchased or used have frequent breakdowns?
No breakdown
10 9
8 7 6 5 4 3 2 1 Frequent breakdown
(12)Do XCMG’s key components (engines, gearboxes, driving axles, and chassis structures) have frequent failures?
Very rare 10 9 8
7 6
5 4
3 2 1
Often
(13)How do you think about XCMG’s maintenance?
Very convenient 10 9 8
7 6
5 4
3 2 1
Very inconvenient
(14)How do you think about safety performance of XCMG’s products?
Very safe 10 9 8
7 6
5 4
3 2 1
Very unsafe
(15)How do you think about environment protection (like noise, emission and vibration etc.) of XCMG’s products?
Very good 10 9 8
7 6
5 4
3 2 1
Very bad
(16)After you purchase or use XCMG’s products, how do you think about the overall quality of XCMG’s products?
Very good
10
9 8
7
6
5
4
3
2
1
Very bad
(17)Are you satisfied with the reception and explanation of our sales person?
Very satisfied 10
9 8 7 6 5 4 3 2 1 Very unsatisfied
(18)Based on your information and personal feeling, how do you think about the delivery service (including inspection and technical guidance) of XCMG’s products?
Very good 10 9 8 7 6 5 4 3 2 1 Very bad
(19)Is XCMG’s maintenance service timely after your product has a failure?
Very timely 10
9 8 7 6 5 4 3 2 1 Very untimely
(20)How do you think about the skills of XCMG’s technical servicemen when they make trouble-shootings?
Very good 10 9 8 7 6 5 4 3 2 1 Very bad
(21)Are you satisfied with the technical consultation service provided by XCMG?
Very satisfied
10
9 8
7 6 5 4 3 2 1 Very unsatisfied
(22) Do you think whether XCMG provide spare parts timely or not?
Very timely 10 9 8 7
6 5 4 3 2
1 Very untimely
(23)Are you satisfied with the quality and the correctness of XCMG’s spare parts supplied to you?
Very satisfied 10 9 8 7
6 5 4 3 2
1 Very unsatisfied
(24)Do you think the price of XCMG’s spare parts is reasonable from your own experience?
Very reasonable 10
9 8 7 6 5 4 3
2 1 Very unreasonable
(25)Are you satisfied with XCMG’s pre-during-after sales service?
Very satisfied 10
9 8 7 6 5 4 3 2 1 Very unsatisfied
(26)Do you think that the price of XCMG’s products is reasonable being relative to their quality?
Very reasonable
10分 9
8 7 6 5 4 3 2 1 Very unreasonable
(27)How do you think about the quality of XCMG’s products being relative to their price?
Very good 10
9 8 7 6 5 4 3 2 1 Very bad
(28)After you purchase or use XCMG’s products, are you satisfied with them compared with your expectation?
Very satisfied 10
9 8 7 6
5 4
3 2 1
Very unsatisfied
(29)Comparing with products of other manufacturers you know, if the score for the best is 10 and the worst is 1, then what score you will give to XCMG’s products?
Very good 10
9 8 7 6 5 4 3 2 1 Very bad
(30)Starting from the point of your real feeling for purchasing and imaging your ideal brand products in your mind, if the score for the ideal is 10, then what score you will give to XCMG’s products?
Very ideal 10 9 8 7 6 5
4
3
2
1
Very unideal
(31)Comprehensive considering performance, price, quality, service and brand, are you satisfied with XCMG’s products?
Very satisfied 10
9
8
7
6
5
4
3
2
1
Very unsatisfied
(32)When you repurchase, if there are products from several different manufacturers for your choice, how much is the possibility for you to choose XCMG’s products again?
Very much
10 9
8 7 6 5 4 3 2 1 Very little
(33)If you choose to repurchase XCMG’s products and XCMG makes a price increase, so to what percentage will you give up choosing XCMG’s products?
1% 2% 3% 4%
5% 6% 7%
If higher, what percentage?
(34)If you choose not to repurchase XCMG’s products and XCMG makes a price decrease, so to what percentage will you choose to repurchase XCMG’s products?
1% 2% 3% 4%
5% 6%
7% If higher, what percentage?
(35)If you are not satisfied with quality and service of XCMG’s products, have you ever complained to other people?
Yes No
(when choosing NO, no need to answer Question 36 and 37)
(36)If you have ever complained to other people, what is the reason for your complaint?
Product quality Service quality Price
Other reason:
(37)If you have ever complained to other people, are you satisfied with the result?
Very satisfied
10 9
8 7 6 5 4 3 2 1 Very unsatisfied
IV Questions About Improvement
What respects do you think that XCMG needs to get improvement on products and service? Please arrange the followings in an order from urgent to not urgent:
①Appearance Quality ②Product Performance ③Product Reliability ④Product Price ⑤Technical Training
⑥Timely Service ⑦Spare Parts Supply ⑧Spare Parts Quality ⑨Service Quality Order:
V. Other Opinions or Suggestions