In August, 2014, XCMG excavator witnessed another milestone in its development history: in the wake of 2013 when 150-odd XCMG equipment were exported to USA, 10 high-end crawler excavators with “XCMG” logo were about to land at North America and exert their skills in such a transoceanic land.
XCMG now has developed nearly 500 varieties of products. As the first Chinese construction machinery vendor that goes global, XCMG, by virtue of its ever-growing technical strength and excellent product performance, is strengthening its product competitiveness in overseas market year by year.
Official data shows that last year, XCMG exported to American market more than 150 construction machinery products worth nearly US$ 10 million, of which, excavators made up 60%. Since being launched into American market, XCMG products have received extensive recognition from local customers. Recently, a client from USA ordered 10 XCMG XE210CU crawler excavators at a time, and planned to apply them in given petroleum project in Houston, the petroleum and minerals production area of USA, by the autumn of this year. It is noteworthy that the XE210CU excavator is XCMG’s new-generation 21t high-end equipment tailored to North American market. Source said that as an important petroleum and minerals production area of USA, Houston has immense demands for relevant equipment. Against the backdrop that domestic petroleum supplies in USA increase year by year, bulk export of XCMG XE210CU strikes up the movement in which XCMG excavator makes inroads into petroleum and minerals production area of USA.
In recent years, not only did Chinese construction machinery brands increase their shares in domestic market, but also caught up with international brands in technologies and services. More strikingly, quite a number of large-scale domestic enterprises are planning to go global while securing their presence in home market. Likewise, XCMG is accelerating its pace to develop overseas market, with a view to becoming a world-class tycoon as soon as possible.
For its high cost performance, uncompromising quality, and strong technical strength, XE210CU crawler excavator won against a lot of its domestic and overseas counterparts to clinch the export order. After an earnest assessment to XCMG products and other suppliers’ products, the American client pointed out that in contrast to the industry counterparts and overseas famous brands, XCMG product boasts more excellent excavating performance and higher cost performance, and technically meets the Tier 3 emission standard. What’s more, XE210CU excavator, equipped with lengthened and widened chassis, is optimized in specific tools and hydraulic system etc. according to North America’s local conditions, making it cater for local operators’ using habits.
To meet North American market’s demands, XCMG XE210CU excavator is equipped with original imported Cummins QSB6.7, which has high-efficiency power output, excellent fuel economy, and state-of-the-art EFI technology, and also meets Euro III emission standard. Besides, XCMG XE210CU excavator’s arms are all made of high-strength steel, and welded by technically proficient workers in exact accordance with relevant standards of North America. As a result, the equipment is more suitable to operate in high-intensity workload. Moreover, this product employs XCMG’s proprietary excavator control system, enabling it to make full use of the engine power, which will help save the energy while assuring the equipment’s fast-rate and efficient operation. In addition to that, XE210CU is equipped with advanced remote management system, which facilitates the vendor to diagnose remotely the equipment faults.
To sum up, XCMG XE210CU excavator is a new product that is improved exclusively for the international market. Not just does the product meet emission standards and requirements of North America, but features energy conservation, maintenance & repair convenience, and compliance with North America’s local operating habits etc.. So to speak, XE210CU is endeavoring to convey to the worldwide customers XCMG’s brand image “More Reliable, More Trustworthy”.
As for the business, successful exporting of the 10 XE210CU excavators further exemplifies XCMG’s strong strength, and is of strategic importance to the manufacturer: it is another representative case manifesting XCMG’s entry into international (North American) market by relying on the strength of its brand, service, and technology, and also a convincing proof showing XCMG’s integration into other countries, regions, and endeavors in meeting demands of customers of different regions.
In China construction machinery industry, XCMG is not one of the enterprises but the enterprise that is most mature and fruitful in overseas market, which is again evidenced by exporting of the 10 XCMG excavators to North America. As we know, North American market has relatively high requirements about construction machinery operation, and users in this market get used to operating high-quality products and enjoying high-quality services, which boils down to the deep-rooted and emphasizing habits there. This time, excavators of Chinese brands successfully made inroads into American market, particularly into the mining area with rigorous working condition, which not only is XCMG’s success in winning the order, but also mirrors XCMG’s strong strength underlain by its products, services, and brand.
